The Robert Dangoor Partnership was launched by Kidney Research UK alongside UK charity Give a Kidney. Together, our aim is to raise awareness of living kidney donation and help more people understand what it means to be a living donor, as well as supporting and guiding them through their donation journey.

The video was filmed at Bluewater Shopping Centre in Kent where the partnership took over a shopfront with mannequins and a living kidney donor standing in the window, representing the six people who die every week waiting for a kidney. Each of the figures were seen lifting up their t-shirts to reveal the question ‘Is it inside you to save a life?’

A shortlist of the nominated films will be selected based on a public vote, so we’re asking you to vote today and help to raise much-needed awareness of living kidney donation.

Please click on the below link to vote. Voting is completely free and takes less than a minute.